Entrepreneur.com has a great interview with Patagonia founder and former Yosemite hardman Yvon Chouinard. The interview gives some interesting insight into the Patagonia and why the company has been so successful in the past and why it continues to be profitable, even in the Great Recession.
Click here to read the article.
And just for kicks, here’s the cool American Express commercial featuring Chouinard that first aired during the Super Bowl.
